Quark Launches Content Automation for Fund Marketing

Quark Software  has launched Content Automation for Fund Marketing – a new approach to content for fund marketing that transforms the way asset management companies create, manage, publish and analyse content. With Smart Content, asset management teams can deliver highly customised, compliant content to both clients and prospects across print, web, and mobile channels.

“Creating and updating fund marketing content can feel like a never-ending quarterly treadmill that leaves asset management companies struggling to keep up with customer requirements,” said Gavin Drake, Vice President of Marketing for Quark. “With content automation, fund marketing teams create components of Smart Content that can be easily updated, tracked, managed and reused across any number of critical content types.”